There are three courses under the Business English heading, each is 10 weeks long, meeting for 18 clock hours per week (180 hours). These courses are designed to help students gain the language skills and cultural understanding they need to become familiar with the English of American and International Business. Students will learn the English needed for everyday business situations, becoming familiar with common forms of speech and the communication practices standard in major facets of business.
The program meets for a total of 18 hours per week.
Prerequisites: Advanced GE30 passing grade or satisfactory score on the placement test.
Business English Communication BEC40 (180 Hours)
This course is designed to equip students with knowledge, skills and strategies necessary for successful communication both in verbal and written forms in various business situations. Students will gain strategies for using English effectively in a variety of business contexts including presentations, meetings, negotiations, and telephoning. The course will help students acquire confidence for everyday business situations and build business cultural awareness by engaging students in dynamic real-life activities, such as role-plays, simulations and in-class presentations. The course covers a wide range of business-specific vocabulary, the use of jargon, and useful grammatical constructs to help students sound more fluent and natural. Students will learn the standards for producing clear and effective business correspondence, such as, memos, reports, minutes, summaries, and more.
Business English Management BEM40 (180 Hours)
This course focuses on reading, writing, listening and speaking skills in a business context, specifically, the context of management. Controlled activities offer practice in grammar, vocabulary and the mechanisms of everyday business writing while speaking and reading tasks focus on the language of business management. Reading assignments cover such topics as mistakes in dealing with workers/customers/managers, tools and techniques for managing, and more.
Business English Marketing-BEK40 (180 Hours)
This course focuses on reading, writing, vocabulary, and speaking skills in a business context, specifically, the context of marketing. Reading assignments cover such topics as multicultural marketing, cross-cultural sales, designing an advertising campaign, market research of a new product, product development, and more. Controlled activities offer practice in grammar, vocabulary, and the mechanisms of everyday business writing while speaking tasks focus on the language of business meetings – voicing opinions, arguments, and persuading. Writing tasks focus on writing proposals and business letters.
Check the academic calander to see when these courses will be available.